September 2012


Have you read F. Scott Fitzgerald’s “The Great Gatsby,” or John Steinbeck’s “The Grapes of Wrath” or Harper Lee’s “To Kill a Mockingbird”?  These and many other books have been the subject of censorship attempts by individuals and groups who wanted to remove them from library shelves and from being discussed in classrooms.

Banned Books Week is an annual event celebrating the freedom to read.  Typically held during the last week of September, it highlights the value of free and open access to information.  Banned Books Week unites the entire book community – librarians, booksellers, publishers, journalists, teachers, and readers of every type – in support of the freedom to seek and express ideas, even those some would consider unorthodox or unpopular.   This year marks the 30th anniversary of Banned Books Week and the theme is “30 years of Liberating Literature.”

Through focusing on efforts across the country to remove or restrict access to books, Banned Books Weeks brings attention to the harm of censorship.

The American Library Association’s Office for Intellectual Freedom receives reports from libraries, schools, and the media on attempts to ban books in communities across the country. We compile lists of challenged books in order to inform the public about censorship efforts that affect libraries and schools. The ALA condemns censorship and works to ensure free access to information.  Extensive information on banned and challenged books has been compiled by the American Library Association.

Dublin Library has put up a display of books that have been targets of attempted censorship and we encourage you to check them out and celebrate your freedom to read what you want and make up your own mind on controversial topics.

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Zinio database currently has over 200 magazines available now with another 100 coming soon!   Zinio can be accessed by clicking on:     http://guides.aclibrary.org/magazines or under Zinio in A-Z Resources .

The Magazine Guide  has a “How-to” (PPT) and an alphabetical list of titles. There are two log-ins, one as a library user and one for Zinio.

The Zinio for Libraries Collection publications are always available for viewing within the library or from anywhere you have access to a computer or Wi-Fi enabled device.

You may also access your magazines through any of the existing Zinio apps available. Enter the username and password that you used when you created your personal Zinio account when prompted to sign in using the app.

If your mobile device does not have a dedicated App, Zinio may still be accessed using your browser feature (online connection required.) Virtually all the magazines may be viewed through a device browser (the only exception would be  a magazine that requires a Zinio Reader and does not allow for online streaming.)

Magazines accessed through the apps may be viewed online or downloaded so they are available for off-line viewing.

Novella Carpenter and Willow Rosenthal

Novella Carpenter and Willow Rosenthal

Join us this Saturday, September 22, at 3:30 to meet local authors Novella Carpenter and Willow Rosenthal!  They will be presenting demonstrations and practical information from their new book The Essential Urban Farmer, a how-to guide for a new generation of urban farmers. Copies of their books will be available to purchase and have signed.

Novella Carpenter is the author of the bestselling Farm City, The Education of an Urban Farmer. She lives and farms with her partner Billy, one cat, three ducks, five rabbits, two goats, and 50,000 honeybees.

Willow Rosenthal is the founder of City Slicker Farms in Oakland, and teaches adults and children about gardening and consults with various groups to implement urban farming strategies. She lives in Berkeley with her husband, where they tend a veggie garden of their own.

This FREE program is open to the public. No reservations required. Refreshments will be served!

ReferenceUSA, the premier source of business and residential information for the US and Canada, covers US and Canadian businesses, and provide key executives, sales, volume, number of employees, parent and subsidiary relationships for over 10 million US and over 1 million Canadian companies.

ReferenceUSA can be found on your Alameda County Library’s webpage http://www.aclibrary.org   by moving your mouse over RESEARCH in the blue bar at the top of the page, moving down the drop-down menu, and clicking on “Business” guide as well as on the A-Z Resource List subject of Business.

ReferenceUSA will be giving free online training sessions from October to mid-December  for the public. The training sessions available are:

Title:                 Search Essentials: the 4 things you need to know

Day/Date:          Fridays (05 October – 21 December)

Time:               11:00 AM Central (1 hour)

Designed for the patron new to using ReferenceUSA; this hour-long session will cover all the basics of getting started with ReferenceUSA.  The training will cover the Four Essentials anyone, particularly anyone new to ReferenceUSA, would want to know in order to be successful using the resource.  This is also a great opportunity for current users to learn some new tips, tricks and techniques.

Lots of time will be reserved at the end of the session for questions.

Attendees will need an internet connection and a phone line to participate. 

To register for any of the session dates, follow the link below:

ReferenceUSA Search Essentials

Due to scheduling conflicts, some dates and times may not be available

Title:        Uncovering the Hidden Job Market: Career Search Strategies

Day/Date: Wednesdays (3 October – 19 December)

Time:        2:30 PM Central (1 Hour)

Attendees will learn how to use ReferenceUSA as part of their Career Searching Strategy.  Included will be information on the importance of having accurate information for applications and resumes, creating engaging cover letters, assembling a network of references and referrers, finding key persons at a business to act as mentors, building datasets of potential employers based on skill set, work history and preferences as well as how to prepare for interviews and interactions through thorough research.

Attendees will need an internet connection and a phone line to participate.

To register for any of the session dates, follow the links below:

Uncover the Hidden Job Market

Due to scheduling conflicts, some dates and times may not be available

Title:                Start, Manage, Grow!  How Businesses can use ReferenceUSA

Day/Date:          Mondays (15 October – 17 December)

Time:               2:30 PM Central (1 Hour)

Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission critical information necessary to start, manage and grow a business.  Topics include:

    • research prospects and prospective clients
    • locate hard to find vendors, both locally and       nationally
    • network with other businesses in your area or in your       industry
    • develop relationships with related business for       co-branding opportunities
    • understand community demographics
    • survey locations for expansion
    • conduct competitive analysis
    • locate subject manager experts and professional       services
    • source new employees
    • find investors, venture capitalists and angels
    • plan delivery routes and service areas

Attendees will need an internet connection and a phone line to participate. 

To register for any of the session dates, follow the link below:

Start, Manage & Grow your Business

Due to scheduling conflicts, some dates and times may not be available

Title:          People Who Seek People

Day/Date:  Alternating Mondays (starting 15 October – 17 December)

Time:        10:00 AM Central (40 minutes)

Whether you are looking for old friends, classmates or colleagues or building an elaborate B2C marketing plan, ReferenceUSA has extensive data that can be of value.  In this hour long program we will explore the ReferenceUSA consumer and residential data modules.  Discussions will include how data is compiled, how to conduct searches from simple to more complex as well as how to manage the results.  Among the things you will see:

  • Target homes and individuals based upon their known      hobbies and interests
  • Build marketing lists and discover the      intensity/frequency scores each residents
  • Graphically view large sets of demographic and      psychographic data
  • Discover people who have recently moved to or bought      homes in specific areas

Attendees will need an internet connection and a phone line to participate. 

To register for any of the session dates, follow the link below:

People Who Seek People

Due to scheduling conflicts, some dates and times may not be available

Title:          Lowering Your MPG*: High Octane Prospecting

Day/Date:  Alternating Mondays (starting 22 October – 10 December)

Time:        10:00 AM Central (40 minutes)

Are you spending too much time speculating about clients and prospects?  Come spend forty minutes with us and we’ll show you how to gain an insider’s look at your prospects business using ReferenceUSA – we’ll also share information on building high octane data sets and other strategies like email marketing.

Don’t waste your time idling in neutral with data that gets you no closer than a guess!

Attendees will need an internet connection and a phone line to participate. 

To register for any of the session dates, follow the link below:

Lowering your MPG*:High Octane Prospecting

Due to scheduling conflicts, some dates and times may not be available